Audience demand is the most important factor in determining how radio developed into what it is today. It formed radio into a mass communicative entertainment tool, a means of sharing stories, music, and ideas with a wide audience.
Back in the early 1900s when radio was first forming, it was being used as a means of two-way communication to relay information. After World War I when RCA took over, radios were sold as a device that was meant to be used in the home, which formed new audiences. Once companies figured out these new markets existed, programming was developed to bring in the audiences so products could be sold. In order for these advertisements to be heard, the programming had to appeal to the audiences demands, whether it was for news, music, talk-radio, or stories.
The radio industry is driven by profits so early programming "was focused on music but also included news, comedy, variety shows, soap operas, detective dramas, sports, suspense, and action adventures." These shows were created so broadcasters could bring in a bigger audience and charge higher amounts of money for advertisements. Without the audience demand, radio would never have evolved into the model it uses today. Example.
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