The advertisement I am choosing is the new Nike ad featuring Lebron James. The ad is basically a response to his fans after his choice to move from Cleveland to Miami. It shows Lebron at first by himself asking the viewer what he should do. As the commercial progresses, he keeps asking the question while trying out different ideas ranging from acting to selling shoes. The ad eventually ends with Lebron scoring a basket and the Nike slogan "Just do it." appearing on screen. It was powerful because Lebron is directly confronting fans and the media that are mad about the decision he made. It feels very personal.
In Professor Straubhaar's lecture he talked about how one appeal of advertising is achievement, prominence, or attention. A few characteristics of this type of ad are the style. Usually the ads are very stylish and hip causing viewers to talk about it. They also grab your attention, and sometimes even media attention. They also focus on repetition to get their point across.
By using one of the most high profiled basketball stars in the world and having him directly address his fan base, using a very stylistic approach, and repeating the same message of "What should I do?", this ad embodies all of the characteristics of a well done commercial. Most importantly, it got people talking about Nike.
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